iSGTW - International Science Grid This Week
iSGTW - International Science Grid This Week

Home > iSGTW - 1 September 2010 > Video of the week - destroys server huggers' equipment

Video of the Week - destroys server huggers' equipment

Your servers are not bullet proof; they will blow up on you. Literally.

Doctor GoGrid doesn't seem to believe in halfway measures. According to him, "server huggers" everywhere need to get over their hardware addictions and migrate to the cloud. In this week's videos of the week, the good doctor gives geeks tough love treatment by confiscating their hardware, forcing them to go cold turkey. And to illustrate his point, he destroys the hardware using guns, explosives, and even a flamethrower

The results are pretty spectacular, and definitely hilarious.

In real life, Doctor GoGrid is John Keagy, CEO of GoGrid, a cloud services provider. According to Keagy, the company removes all of the challenges of owning and operating servers.

"That is why we blow them up on," Keagy said.

The videos, two of which are available on YouTube, were designed to be viral advertisements. Although they do not drive sales, according to Keagy, they do seem to increase awareness of their brand -- some customers have told Keagy that they first heard about GoGrid via the videos.

Nonetheless, not all are convinced of the videos' value. "Almost everybody thinks it is a huge waste of time and money," Keagy said.

But for Keagy, who confesses to having a destructive side, the videos weren't just about marketing. Said Keagy, "It was worth it for the fun alone."


 iSGTW 22 December 2010

Feature – Army of Women allies with CaBIG for online longitudinal studies

Special Announcement - iSGTW on Holiday

Video of the Week - Learn about LiDAR


NeHC launches social media

PRACE announces third Tier-0 machine

iRODS 2011 User Group Meeting

Jobs in distributed computing


Enter your email address to subscribe to iSGTW.


 iSGTW Blog Watch

Keep up with the grid’s blogosphere

 Mark your calendar

December 2010

13-18, AGU Fall Meeting

14-16, UCC 2010

17, ICETI 2011 and ICSIT 2011

24, Abstract Submission deadline, EGI User Forum


January 2011

11, HPCS 2011 Submission Deadline

11, SPCloud 2011

22, ALENEX11

30 Jan – 3 Feb, ESCC/Internet2


February 2011

1 - 4, GlobusWorld '11

2, Lift 11

15 - 16, Cloudscape III

More calendar items . . .


FooterINFSOMEuropean CommissionDepartment of EnergyNational¬†Science¬†Foundation RSSHeadlines | Site Map